Pricing Your Property

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Placing a monetary valuation on a property can be complex. Our philosophy is to address the home as a whole, considering location, condition, finishes, market comparables, and more, to determine the appropriate pricing strategy. You are always in control of the pricing of your property. We will provide suggested pricing based on three approaches, but you will choose the price and the method. The following are our three approaches we use to recommend the appropriate pricing strategy:

Market Value Pricing: This strategy is best described as the list price that can best be supported by recent comparably sold properties in a stable market. This pricing strategy is designed to bring about an acceptable offer within 30 to 90 days of listing.

Below Market Value Pricing: This strategy is best described as a list price that is less than the price that can be supported by recent comparably sold properties. This pricing strategy should create a greater demand and possibly more offers, in a shorter period of time, and should be used when a quick sale is desired. The intent is to generate more offers, during a shorter sales window, that will exceed the list price and bring in an acceptable offer close to, or above, market value. This pricing strategy is designed to bring about an acceptable offer within 15 to 60 days of listing.

Above Market Value Pricing: This strategy is used when a home is highly unique and market comps can’t accurately support the exceptional and unique value of the home, or when the timeframe for moving is flexible and without urgency. This pricing strategy is designed to bring about an acceptable offer within 60 to 120 days of listing.